How Do YouTubers Earn Money?


Maybe you have seen how much Youtubers make a month and how lucrative the pay is and now you are wondering how you can make money online through Youtube? You have come to the right place. There are many different ways that we are gonna discuss in brief, that allows YouTubers to make money. Some are as follows:-

  • Monetize ads

Once you have built an audience and have generated enough views and subscribers. You can start monetizing your videos. By allowing Youtube to play ads on your video, you can start making money by setting up an Adsense account. To monetize your video, you need to first check your eligibility here.

youtube adsense.png

  • Affiliate Marketing

When you watch videos, you often see your favourite YouTubers mention their favourite products and brands. They mention the links in their description that takes you to the brand’s page or an Amazon page. Where if the viewer buys the product through your link, you get a commission off it. This is known as Affiliate Marketing. The said link is known as Affiliate Link.

  • Merchandise

This will only work if you have a loyal group of subscribers that love your content and are willing to support by buying your merchandise. You can start by making products like Tshirts, keychains, clothing apparels, Coffee mugs, pens, caps, etc and use Youtube as a platform to market your products.

  • Ancillary products

According to the definition, an ancillary product is an add-on product that you are selling. In the world of YouTube, videomakers generally use youtube as a platform to promote their “add-on” products like a book, online course, etc. For eg, a youtube channel that teaches you videography or editing can sell a paid videography course as an ancillary product.

  • Sponsorship/Influencer Marketing

Brands are constantly looking to increase their consumer reach and brand engagement, Sponsorship or influencer marketing is one of the best ways to connect with the audience and create impressions. In Influencer marketing or sponsorship, brands connect with influencers/content-creators and collaborate with them either on a barter basis or like a paid advertisement. There are platforms like OPA which help micro-influencers get such collaborations for no fee.

  • Crowdfunding

Crowdfunding is rapidly becoming a common business model for the funding of the youtube channel to produce better content and adds a revenue source to the video makers. For eg, Patreon(link to Patreon website) is a crowdfunding website for artist and creators, where fans support their artist/content creators financially, in return, they get extra exclusive content from their respective Youtuber’s.

  • Channel Membership Program

A great add-on feature to earn money for content creators is the Join button on Youtube. To check your eligibility, to activate Join button and learn more about Channel Membership click here. How channel membership works is some subscribers join the channel as members by paying a monthly recurring fee and as members of the channel they receive special perks like exclusive video, comment badges, exclusive virtual meet up and so on.


These are some general ways that are used by most of the YouTubers, you can be creative and create your own ways to earn an extra buck. If we missed anything out or if you have any new ways/ideas, do let us know in the comment section down below.