How to be an Instagram Influencer?

If you are reading this right now, it's probably because you might have read about influencers and how lucrative their lifestyle and business is. If you are looking for a step by step guide on how to be an influencer on Instagram, you are in the right place.

  • Find your niche/Choose your category


The first step in your journey to becoming an Instagram influencer is to define and select your niche. Just like any other business you need to choose the category in which you want to influence. Generally, people choose an area of their interest or something in which they can add value


Some of the popular categories are:-

  1. Health & Fitness

  2. Food

  3. Travel/Lifestyle

  4. Beauty/Fashion

  5. Technology

  6. Business

  7. Gaming

  8. Entertainment

  9. Sports

  10. Motivation Speakers

  • Make the content around your niche


Once you have decided your niche or category which you want to influence, You must start influencing. How do you start influencing? Easy, you start making content around your category or niche. For example, if you choose to become a travel influencer, you must start posting related content like travel photos, videos, clips.

  • Be consistent and regular in your uploads


Like any other thing in life, you constantly need to put efforts and make creative content. Make consistent content in relation to the category and be regular in your uploads.

  • Mention contact details in your bio


It is very important to keep your contact details updated in bio. The brands can get in touch with you for collaboration and social media campaigns. You may also want to register with influencer marketing platforms (like OPA app), which may circulate your profile amongst brands.

  • Use features of Instagram to the fullest


Use geotags, hashtags, location; tag or mention people or brands and try to write an interactive caption to generate more likes and comments.

Use stories, reels, post, videos, boomerangs to create amazing content.

  • Build an interactive community


For you to be an Instagram influencer, you need to build the right audience. You need to develop trust and popularity among your followers. One way of doing that is by building a connection by interacting in the comment sections or through dm replies or live webinar/session

Pro Tip: A great idea of building an interactive community is by doing interesting challenge-based giveaways.


Now you know everything you need to get going. Sounds simple right? If you find yourself enjoying creating content and engaging with your followers on a daily basis, then it actually is simple. Just don’t wait, get started today!